VARIABLES IN THE MARKET ENVIRONMENT THAT WILL IMPACT MY BUSINESS

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The internal environment has already been touched upon by other lessons on marketing teacher. For example, the lessons on internal marketing and also on the give a good starting point to look at our internal environment. A useful tool for quickly auditing your internal environment is known as the Five Ms which are Men, Money, Machinery, Materials and Markets. Here is a really quick example using British Airways. Looking internally at men, British Airways employees pilots, engineers, cabin crew, marketing managers, etc. Money is invested in the business by shareholders and banks for example. Machinery would include its aircraft but also access to air bridges and buses to ferry passengers from the terminal to the aircraft. Materials for a service business like British Airways would be aircraft fuel called kerosene (although if we were making aircraft materials would include aluminium, wiring, glass, fabric, and so on). Finally markets which we know can be both internal and external. Some might include a sixth M, which is minutes, since time is a valuable internal resource.

To summarise, controllable factors tend to be included in your internal environment and your microenvironment. On the other hand less controllable factors tend to be in relation to your macro environment. Why not list your own controllable versus uncontrollable factors for a business of your choice?

Environmental Factors PaperThe organization covered in this paper will be Global Corporation. The purpose of this paper is to identify the environmental factors that affect global and domestic decisions at McDonald’s Corporation. The following areas will be addresses in this...

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Often marketing managers will inadvertently reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity.

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According to (2007) it states that the market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships …

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Businesses can not always control micro environment factors but they should endeavour to manage them along with  and  factors.

School Location and Physical Building
The importance of the school location and physical building also referred to as the learning environment to a successful academic achievement cannot be overemphasized, the location of the school is seen as a determinant factor in the extent of patronage such school will enjoy. Similarly, it is thought that an absolutely unattractive physical structure of the school building and its internal environment could de-motivate learners to achieve academically. This is what Isangedighi (1998) refers to as learner’s environment mismatch and according to him, this promotes poor learning.

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less fuel and they hurt the environment less due to their less carbon dioxide emission, a point which has been emphasized by Mills (2008). In their marketing, companies have advertised the electric and hybrid vehicles as of benefit to customers because they reduce noise, vibration and harshness and more on the satisfaction on the increased social benefit (OECD 2009). Consequently, marketing of ZEVs has been an easy task for marketers in the public sector. In the marketing mix, pricing has been a factor;…


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It is essential for the teachers to create a learning environment that would encourage social interactions, learning process, and self motivation. This indicates that classroom management cannot be ignored when effective learning or teaching methods are being discussed. This is why classroom management has been defined in Garrett (2008:35) as, ‘multi-faceted concept that includes the organisation of the psychical environment, the establishment of rules and routines, the development of effective relationships, and prevention of and responsive to misbehaviour’. In considering classroom management strategies as methods of establishing a positive classroom environment, planning and consideration are required for organising a classroom that will sustain constructive student behaviour. The very efficient teachers will always like to organise the classroom atmosphere in a less possible disruptive behaviours among the students, and enhances student interactions that are desirable on the path to success. In creating effective classroom structure, teachers will ensure that movement in the classroom is easy, less distractions, and teachers can relate with the students well, respond to their queries and exert improved control over their behaviours.

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This analysis measures the potential and current political pressure that may face a company. In the non-alcoholic beverages sector, the government plays a critical role in the manufacturing of beverages. This is done through the FDA. There may be changes in accounting standards, environmental laws and regulations or even taxation laws. This may affect the company’s operations and even affect its bid to venture into other markets. The Coca Cola Company constantly keeps an eye on the changes in government policies and regulations.

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Pun (2002) states that the changing nature in current business environment is unprecedented in history. UK economy is currently facing slowdowns that result from changes in political leadership as well as rapid change in technologies resulting from innovations and competition in the field. Turbulence refers to the changes that affect performance of goods and other products in the market (Doyle & Stern 2006; Goldsmith 2009). These changes are manifested by the changes in preferences of customers that are mainly engineered by technological changes. These changes are changing the expectations of customers from their suppliers, since technology is making the supply chain easier and faster. Firms are therefore under pressure to satisfy their customers competitively. The competition from different firms to satisfy customers is the major cause for the turbulence (Ott 2009).