If at one end of the socio-political spectrum, the print media at the bridge between the people and the government, at the other should conduct itself as the watch-dog, without being judgmental in reporting. Having emerged as the strongest pillar of the democracy world over, media enjoys a unique place and privilege in society.
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Mass media means channel of communication to a wide public. The radio, television, newspaper and internet are the major forms of mass media. Mass media is something that nobody can avoid, not even the one in the corner of the world. From the time we wake up till we go back to sleep we are a part of media in one form or the other. Thanks to mass media, information was never as accessible and cheap as it is now. Mass media is a product of our society, our culture and a means to influence the same.
The western movies were able to attract many people and led them to perceive Americans as the all-powerful and superior people in the world. The 'white man' never lost in the western movies and television shows and this strengthened the notions that the Americans were invincible and unbeatable. This allowed the US government to instill these feelings of power into the hearts and minds of the people and they were able to convince them that the United States was a superpower and an unbeatable force. This is another form of how media can act as a social control.
Mass Media | Beyond Intractability
Mass media is one of the fastest medium of exchange of information which capture audience attention and interest, for example, television and radio is said to be the best Mass Media. A Mass Media to be effective must be accessible to the target audience and able to hold audience attention and interest. Therefore, this essay will discuss the advantages and disadvantages of Mass Media. The first advantage of mass media is peace and reconciliation. In the Northern Uganda there has been a civil war and FM radios contributed towards bringing peace after 20 years of crisis which was emphasized by both the respondent interviewees and focus groups. One of the focus group participants said that “when we finally see an end to this war, which might come soon, we should not forget the impact of the local radios.”
There is no such thing as an objective point of view
Television doesn’t represent society as it is, but as the creators see it. This representation affects how the viewers see the world, as many tend to think TV is always faithful to reality. Because of this, mass media can either be a source of discrimination or a way to change our society. Let’s choose the latter and make TV representative of the world we want to live in.
Short essay on the Impact of Television on our society
For example, the Media Awareness Network, a Canadian research advocacy organization, found that women’s magazines are ten times more likely to contain articles and advertisements related to dieting than men’s magazines, and three-fourths of women’s magazines covers feature articles about overhauling ones physical appearance. So, this proves that the feminists view may be acceptable as the media does not entirely reflect the interests and values of all groups in society.
Advertising is another by product of mass media. It helps sell goods and services through commercials and sponsorships. The media also helps in spreading social awareness. Whether it is anti smoking propaganda or the empowerment of women, the promotion of a greener environment or the education of the girl child, media works relentlessly to put across social messages. The media remains unparalleled in its services as a mode of entertainment.News of tidal wave activities and storms keep fisherman from going from fishing. The media also helps to keep the fabric of our social heritage intact by organizing various programs that showcase our customs, our myths, and our progress as a civilization.The function of mass media is to primarily reach out to the masses and equip them with information. Other than this mass media also works to scrutinize and observe the surrounding by giving us information in the form of news about the goings-on in society. The latest news updates keep the masses posted about the happenings in not just their own land but around the world as well. The media also helps to disseminate and interpret information. For example weather forecasts allow farmers to plan ahead.Television has contributed to breaking the social barriers and inculcation of the scientific temper in our masses. Studies have shown that exposure to media leads to the appreciation of social and cultural ethos.